Use all of the options available to you on CPA when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including CPA, that can give you some insight.
Try using custom tabs on your CPA page. When you first create your business CPA page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Custom tabs need to be used when creating a CPA marketing page. Tabs will give you the opportunity to organize information on your page. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others.
It is truly a myth that every business HAS to be on CPA. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive click for more info burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.
CPA allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
Don't ramble on your page. Don't fall into the CPA trap of thinking more posting is best. People don't need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
Try posting to CPA at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
If you have a CPA page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing tool to the best of your ability. Remember the tips in this article and apply them as soon as you can!